Bubbl mobile app

Role

Teammates

UX Designer

Solo

UI Designer

Duration

Tools

2 Months

Figma

Adobe Photoshop

Overview

The Problem

In today’s fast paced and convenience-driven world, some boba tea lovers face frustration when purchasing their favorite drink orders due to long lines, crowded stores, and inefficient ordering systems. When rush hour hits and a sudden surge of customers come rushing in, wait times can increase, which can make customers nervous. Additionally the increase pressure to decrease line sizes may cause for confusion when checking for identification when selling alcoholic beverages.

The Challenge

How might we develop Bubbl Bar’s mobile application to save customers time and convenience when ordering their favorite boba drinks - just the way they like them - while also handling ID checks smoothly when needed?

Deliverables

Research: Competitive Analysis, Initial Research | Define: Empathy Map, User Journey Map | Ideate: Information Architecture, User Flow Charts, Sketches, Site Map | Design: Wireframing, Prototyping, UI Style Guide

Research

Interviews

To get started, I conducted interviews to understand the target users and their needs. A primary user group identified was that of individuals who were did not want to wait in line, due to either being busy. Bubbl Bar’s target customers are meant to be young adults and older who enjoy both boba and drinking alcohol. When conducting interviews, these were the primary pain points found:

Wasted Time

Uncertainty and

Lack of Updates

Lack of

Transparency

Feeling Rushed or

Pressured to Decide

No Options to Save

Favorites

Fear of Missing Out

(FOMO)

Insights

Frustrations surrounding wasted time, especially during busy hours or short breaks.

“I don’t mind paying what I do for boba, but I hate waiting 15 minutes in line during my break.”

Troubles surrounding social discomfort, due to a dislike of large crowds or social anxiety.

“I feel so awkward with people breathing down my neck just for a drink. It was even worse because of Covid.”

Lack of customization options when ordering a drink or meal.

“I onced asked a cashier if I could get half sugar and almond milk, and they said ‘no changes allowed’ It didn’t say that on the menu so I wasted my time standind there.”

Personas

Based on information obtained from user research, I came up with two user personas whose demographics and goals represent the vast majority of the startup’s target users.

Anthony

Age: 30

Profession: Streamer

Frustrations:

Lactose Intolerant
Having to wait in long lines
Not having full control over
drinks

Goals:

Spending time with friends with good drinks
Being able to find time to relax
to be able to try new drinks that other shops don’t have

Monica

Age: 23

Profession: Graphic Designer

Frustrations:

Feeling overstimulated
Finding cafes spaces that aren’t too crowded
Not knowing how many calories are in the menu items

Goals:

Staying within macros while eating out
Finding spaces to work away from home

Competitive Analysis

After conducting the interviews, I decided to do a competitive analysis by looking at some existing boba ordering platforms or sites, and navigated through them. I also read the customer reviews to help me identify some drawbacks of the existing resources and what could be improved on.

Design

Brainstorming

After conducting user interviews and analyzing my research, I focused on ideas that solved the primary pain points I came across and met user desires for convenience, speed, and control. Something I also had to remember was that Bubbl Bar is intended to be a boba tea shop that also serves alcoholic beverages, so a seamless ID verification that did not hinder the user flow needed to also be considered.